About Us

Northern Lights Direct is a brand-based direct response advertising agency specializing in DRTV and DR Digital.

For over 30 years, we have been at the forefront of the DR industry. With offices in Chicago and Toronto, we are the only independent DR agency that seamlessly helps clients advertise in the American and Canadian markets.

We have created and managed local, regional and national campaigns in English, French and Spanish. In addition, we are the most trusted DR agency helping U.S. advertisers navigate the cultural and governmental nuances, and successfully launch and market in Canada. Just ask our clients!

We have grown our business by helping our clients grow their business. We combine creativity and analytics. We cherish innovation, best practices and integration. And we focus on results. We call this approach:

“The Art & Science of the Sell”

What We Believe

Integrity, Integration, and Results are the three core values that have guided our agency since its inception, and enabled us to create some of the most successful DR campaigns over the past 25 years.



It is our cornerstone value. Acting in our client’s best interest and delivering on what we promise is entrenched in our DNA.



No stand-alone project can deliver the efficiencies and stellar ROI that come from integrating DRTV and DR Digital.



Our art-and-analytics approach to marketing delivers the breakthroughs — that deliver results.

Management Team

Luc Bourgon
Luc BourgonCOO & Partner
Marlene Dey
Marlene DeyVice President, Finance & Partner
Anna Fowles
Anna FowlesVice President, Client Services & Partner
Sandy French
Sandy FrenchCEO & Partner
Robert Ian French
Robert Ian FrenchPresident & Partner
Jane French
Jane FrenchExecutive Vice President, Operations & Partner
Vince Heney
Vince HeneyVice President, Senior Creative Director & Partner
Pippa Nutt
Pippa NuttSr. Vice President, Digital/Canadian Media & Partner
Bryan Walkey
Bryan WalkeyPartner