About Us

Northern Lights Direct is a brand-based direct response advertising agency specializing in DRTV and DR Digital.

For over 30 years, we have been at the forefront of the DR industry. With offices in Chicago and Toronto, we are the only independent DR agency that seamlessly helps clients advertise in the American and Canadian markets.

We have created and managed local, regional and national campaigns in English, French and Spanish. In addition, we are the most trusted DR agency helping U.S. advertisers navigate the cultural and governmental nuances, and successfully launch and market in Canada. Just ask our clients!

We have grown our business by helping our clients grow their business. We combine creativity and analytics. We cherish innovation, best practices and integration. And we focus on results. We call this approach:

“The Art & Science of the Sell”

What We Believe

Integrity, Integration, and Results are the three core values that have guided our agency since its inception, and enabled us to create some of the most successful DR campaigns over the past 25 years.

Integrity

WE BELIEVE IN INTEGRITY

It is our cornerstone value. Acting in our client’s best interest and delivering on what we promise is entrenched in our DNA.

Integration

WE BELIEVE IN INTEGRATION

No stand-alone project can deliver the efficiencies and stellar ROI that come from integrating DRTV and DR Digital.

Results

WE BELIEVE IN RESULTS

Our art-and-analytics approach to marketing delivers the breakthroughs — that deliver results.

Management Team

Bryan Walkey
Bryan WalkeyCEO
Marlene Dey
Marlene DeyCFO
Pippa Nutt
Pippa NuttChief Digital Officer
Rebecca Barr
Rebecca BarrExecutive Vice President
Anna Fowles
Anna FowlesExecutive Vice President
Vince Heney
Vince HeneyVice President, Senior Creative Director
Sandy French
Sandy FrenchFounder
Robert Ian French
Robert Ian FrenchFounder