A results-driven strategy requires a results-driven media approach. With Campaign Blueprint, we plan, buy, optimize and manage media leveraging a wide array of data points including:
- Syndicated research and competitive intelligence coupled with our clients’ segmentation and persona targeting data.
- NLD’s proprietary Media Opportunity Index.
- In-house and third-party partner attribution models.
- Powerful, actionable data from the NLD DataCloud provides insights for our media and account teams and complete transparency for our clients.
With a North American footprint, our team in Chicago manages U.S. English and Hispanic campaigns while our team in Toronto manages Canadian English and French campaigns. International companies looking to establish and grow their brands in North America seek us out for our extensive media knowledge and international client experience to create growth strategies in the world’s largest TV market.
Direct to consumer marketers need to monetize their media investment. With guaranteed results, marketers are secure in their media investment.