Manulife Financial 2016-12-23T22:56:54+00:00

Project Description

Manulife Financial

Objectives

Generate qualified leads at the lowest possible cost per acquisition for Manulife Financial’s CoverMe™ selection of insurance solutions, including CoverMe™ Health & Dental and Guaranteed Issue Life Insurance plans.

Strategy

Leverage a direct response campaign to position CoverMe™ insurance products as the best protection available at an affordable price, and that is easily accessible.

Results

With over nine years in both the English and French Canadian markets, CoverMe™ is one of the most successful corporate DRTV programs on Canadian television. Campaigns exceeded target in terms of both lead volume / customer acquisition and ROI.