Porter Airlines 2016-12-23T22:56:53+00:00

Project Description

Porter Airlines

Objectives

Develop an aggressive DR Digital media strategy. Driving more volume, increasing campaign efficiencies and building market share.

Strategy

Focused on areas with the highest potential ROI. Implemented an analytics strategy that enabled performance-based media decisions in near real time. Streamlined digital media and identified new areas for expansion. Rebuilt all search marketing campaigns.

Results

Surpassed target bookings. Reduced average cost per booking. Increased visibility and overall market share. Increased average click-to-booking conversion rate and streamlined overall ROI from digital channels.