Project Description

SickKids Foundation

Objectives

Drive monthly donors at the lowest possible cost per acquisition. Build brand awareness.

Strategy

Create an emotionally compelling long-form DRTV program with a strong call to action, supported by comprehensive long-form media management and a dedicated transactional microsite. Leverage content for the integrated video display ad digital campaign.

Results

Running for six years, the ongoing campaign continues to be one of the foundation’s most powerful tools for acquiring donors and keeping the extraordinary work of SickKids in the hearts and minds of the public.