Tourism BC 2016-12-23T22:56:53+00:00

Project Description

Tourism BC

Objectives

Revitalize Tourism BC’s flagging DRTV campaign to promote British Columbia as the weekend getaway of choice in the competitive California market.

Strategy

A visually stunning DRTV commercial that leverages exclusive deals, an aggressive call to action and an irresistible offer.

Results

Delivered more calls in two weeks than the previous campaign did in one year.

Cost per lead 56% lower than the previous campaign.

Winner of the CMA’s prestigious Gold Award for Best DRTV Campaign.