UniRush 2016-12-23T22:56:54+00:00

Project Description

UniRush

Objectives

Founded by Russell Simmons, UniRush is a leading provider of prepaid credit cards in the U.S., including Kimora Lee Simmons’ KLS Prepaid Visa RushCard. Our mission was clear: build the business by driving sales as efficiently as possible.

Strategy

Fully integrated DR campaign: short-form DRTV, comprehensive media management and optimization, and a streamlined search campaign.

Results

Increased volume of applications and reduced bottom-line cost per application.