While other agencies boast about impressions and eyeballs, our approach to direct response digital marketing is squarely focused on generating leads and driving sales for our clients. As experts in analytics and consumer response, we help our clients navigate the ever-changing digital landscape to develop and execute digital marketing strategies and campaigns that consistently deliver a higher volume of acquisitions and a more efficient return on ad spend.

To get the most out of every campaign, we follow a disciplined direct response process and are constantly analyzing data, testing and optimizing. Through our customized strategies and insights into analytics, we develop, create and manage digital marketing campaigns that maximize results for our clients. We are also channel and platform-agnostic, and offer our clients full transparency in all of their campaigns.

Our digital marketing services

Strategy – Planning, audit, research, audience profiling, complete campaign development and implementation from the ground up.

Creative & Programming – Full-service creative development from initial strategy and concept development to copywriting, wireframing, design, programming, User Experience and Quality Assurance testing, and implementation. English, Spanish and French language capabilities.

Media – Full digital media planning, buying, campaign set up & implementation, integration and optimization. Display, social display, video, native, mobile, mobile in-app, remarketing and email.

Paid Search – Campaign strategy, account set-up and implementation, full auditing capabilities, research, keyword mining and bid strategy, ad copy development, ongoing campaign management and optimization.

Reporting & Analytics – Comprehensive reporting and visualization combining Google Analytics and Tableau. Full data management, campaign attribution and analysis.

Multi-Channel Integration – Full integration of our digital advertising services with our DRTV services or other marketing channels that our clients are utilizing in the marketplace.

Our digital marketing toolbox


Search Engine Marketing (SEM) / Paid Search (PPC) – Premier Google Partner status

Shopping (PLA) Advertising


Programmatic and RTB Display

Social Display

Programmatic Digital Video

Mobile and In-App Advertising

Native Advertising

Email Advertising


Transactional websites

Landing Pages

Remarketing and Dynamic Remarketing


Multivariate Testing

A/B Testing

Prospect Management & Lead Nurturing Strategies

Marketing Automation

We can help you boost response rates, increase conversions and improve your ROI.

How we add value

  • Extensive track record of helping clients grow their business.

  • A deep understanding of the science of DR and the principles of brand.

  • An obsessive focus on research, data, attribution and analytics.

  • State-of-the-art technology and tools.

  • Personal, high-touch client service.

Northern Lights Direct are truly remarkable knowledge of all things digital - a potent blend of direct response and solid branding.

Jason Boettger, Manulife Bank

Our digital marketing helps you grow your business.

We drive lead generation, sales, donations and customer acquisition.

We work with exceptional brands