GET IN THE
Direct Response advertising insights
from our team of experts!
And the winner is……Northern Lights Direct!
The Google Premier Partner Awards 2019 honour innovation in digital marketing and the best of the best-in-class digital ad companies across North America from the past year. They shine a light on all the hard work and innovation that goes into delivering exceptional digital marketing solutions.
By Madeline Ridd, Sales & Marketing
Founded in 2005, YouTube has become a household name and a popular form of entertainment over the past decade and a half. Currently, it boasts close to five billion videos viewed daily and is expected to grow, making it a great place to reach high volumes of people using video. This growth in digital video is often positioned as being at the expense of traditional channels like television, and the discussion around YouTube vs. TV often implies that advertising on TV and YouTube are interchangeable. However, in this article we review how they should be seen not as substitutes but as different (perhaps even complimentary!) tactics that should be used to reach different audiences.
By Madeline Ridd, Sales & Marketing
In 2019, we find ourselves more connected than ever to peers, family, strangers and, of course, brands. As a result, consumers are searching for companies and products on all sorts of devices, especially mobile. To read about why your mobile strategy should be coming hand-in-hand with your ecommerce strategy:
By Zuhur Ahmed, Digital Acquisition Specialist
Amazon has steadily increased its share of digital advertising spend over the past few years and is now sitting in third position with 8.8% of all digital ad spend in the U.S. happening on its platform. We review what makes it a performance marketing channel and why brands should consider a presence on the retailer giant’s website.
By Emma Ballard, Digital Account Manager
Facebook is a channel that we leverage to drive results for many of our clients. Depending on the client, it is often a core channel in a digital marketing strategy due to the sheer volume of users on the social media platform.
By Matt White, Senior Media Buyer
A tipping point was reached in 2018 with consumers in the OTT/CTV arena. What does the landscape look like this year, and where should marketers be focusing?
By Zuhur Ahmed, Digital Acquisition Associate
Quora is a popular question and answer site that has it’s own advertising platform in May of 2017. However, this platform only peaked our interest recently when the platform launched conversion optimized campaigns. In this month’s DR Insider article we’ll describe what Quora is, what types of campaigns perform best on this platform and lastly the pros and cons.
By Bryan Walkey, CEO
As we roll out a new version of our website this week it makes me reflect on the journey that got us here, nearly a year in the making. In early February we undertook a self review process of our own marketing and positioning strategy. This is how we came to Results, Guaranteed.
By Sarah Pidgeon, Account Manager
Modularization is the process of building an additional set of scenes, or alternate scenes, that aren’t included in your core commercial, but are built in to the creative and production process as additional assets to leverage for testing, regionality or fatigue. Best of all, modularity can provide you with a number of creatives without breaking your production budget – leaving you more room to test, optimize, and drive response with your media buy. But where do you start, and what kind of modulation is right for you?
Subscribe to the
Stay up to date on changes in the industry and receive tips on driving guaranteed results for your business.