DR INSIDER 2017-06-26T15:28:17+00:00


Get in the know – Direct Response advertising insights from our team of experts!

DRTV • Digital • Media Buying • Search • Social • Content Marketing

Direct Response or Brand? No Need to Choose — You Can Do Both!

By Rebecca Barr, Executive Vice President

When planning a new TV campaign, determining the best buy strategy to deliver maximum ROI is always the first nut to crack. If you are in the business of direct selling or lead generation, should you stick with a pure Direct Response strategy or focus on branding? Or can you do both? (more…)

How to Up Conversions by Looking Past the Last Click

By Samantha Dimitriou, Search Specialist

Quick question — if you’re pouring big bucks into Facebook, YouTube, Instagram and other digital channels but virtually all your sales are coming through either Google Adwords (branded search) or direct traffic, do you: (more…)

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