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Direct Response advertising insights
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YouTube vs TV: Finding Your Media Mix

By Madeline Ridd, Sales & Marketing

Founded in 2005, YouTube has become a household name and a popular form of entertainment over the past decade and a half. Currently, it boasts close to five billion videos viewed daily and is expected to grow, making it a great place to reach high volumes of people using video. This growth in digital video is often positioned as being at the expense of traditional channels like television, and the discussion around YouTube vs. TV often implies that advertising on TV and YouTube are interchangeable. However, in this article we review how they should be seen not as substitutes but as different (perhaps even complimentary!) tactics that should be used to reach different audiences.

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Why Mobile Strategy is A Key Part of Ecommerce Strategy

By Madeline Ridd, Sales & Marketing

In 2019, we find ourselves more connected than ever to peers, family, strangers and, of course, brands. As a result, consumers are searching for companies and products on all sorts of devices, especially mobile. To read about why your mobile strategy should be coming hand-in-hand with your ecommerce strategy:

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The Northern Lights Direct Approach to Scaling Facebook

By Emma Ballard, Digital Account Manager

Facebook is a channel that we leverage to drive results for many of our clients. Depending on the client, it is often a core channel in a digital marketing strategy due to the sheer volume of users on the social media platform.

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Can You Drive Efficient Leads with Quora Advertising?

By Zuhur Ahmed, Digital Acquisition Associate

Quora is a popular question and answer site that has it’s own advertising platform in May of 2017. However, this platform only peaked our interest recently when the platform launched conversion optimized campaigns. In this month’s DR Insider article we’ll describe what Quora is, what types of campaigns perform best on this platform and lastly the pros and cons.

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New Look and Feel Same Old Issue: Results

By Bryan Walkey, CEO

As we roll out a new version of our website this week it makes me reflect on the journey that got us here, nearly a year in the making. In early February we undertook a self review process of our own marketing and positioning strategy. This is how we came to Results, Guaranteed.

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Get the Most out of Your Creative with a Modular Approach to Production

By Sarah Pidgeon, Account Manager

Modularization is the process of building an additional set of scenes, or alternate scenes, that aren’t included in your core commercial, but are built in to the creative and production process as additional assets to leverage for testing, regionality or fatigue. Best of all, modularity can provide you with a number of creatives without breaking your production budget – leaving you more room to test, optimize, and drive response with your media buy. But where do you start, and what kind of modulation is right for you?

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