Blog – DR INSIDER
Get in the know – Direct Response advertising insights from our team of experts!
DRTV • Digital • Media Buying • Search • Social • Content Marketing
By Michael Evert, VP of Data & Analytics
Over the last 15 years, big data has exploded in the media industry and new technologies have arisen to wrangle it in and help us illustrate the story it tells. I won’t bore you with the details on the emergence of open source technologies for distributed data storage like Hadoop or new programming languages like Pig, Hive or Python that are typically associated with analyzing “big data”. However this evolution in technology has led us to what we are about to experience – here is what’s trending in BI in 2018:
By Joseph Fitzpatrick, Digital Specialist
On January 11th 2018, Facebook CEO Mark Zuckerberg announced that there would be a new Facebook algorithm. As with every big announcement from Facebook or Google, there was the inevitable panic and prophecies of doom as advertisers and brands rushed to make sense of the news. Realistically, these updates really only end up affecting a small group of users, reducing the tornado of change to a draft of inconvenience. In this article we will give you the breakdown of what those inconveniences, if any, will be.
By Ryan Johnson, Creative Director
Finding the right fit for any job vacancy can be a costly and tricky endeavor and it’s no different when it comes to casting your DRTV commercial. Finding the right actors (talent) to convey your well-crafted message with conviction, sincerity and credibility is a key element in the success of any DRTV campaign. The following tips will help you prepare and navigate the world of casting with confidence, as you work towards your DRTV blockbuster.
By Emma Ballard, Digital Account Manager
As digital budgets become bigger and bigger, networks and platforms – in their attempts to follow the money – will be offering new opportunities to advertisers, many of which will be more relevant to brand marketing and less appropriate for direct response. However, these tactics can and should be used to support a direct response strategy – and we’ve outlined how.
By Matt White, Senior Media Buyer/Planner
Unlike the crystal clear picture streaming through your favorite online service, the lines between traditional brand advertising and direct response have never been more blurred. Both, however, face the same challenges, in an ever-changing media landscape that evolves as fast as the devices we consume with.
By Chad MacKay, Senior Media Buyer/Planner
September 13th, 2017 marked a record for the Cleveland Indians, reaching 21 consecutive game wins – tying with the 1935 Chicago Cubs record and surpassing the 2002 American League record set by the Oakland Athletics, a team assembled by general manager Billy Beane using an analytical, evidence-based, sabermetric approach.
By Joe Fitzpatrick, Search Specialist
Wondering if Facebook is the right channel for your business? Trying to figure out why you aren’t seeing the results you expected?
Whether you manage a Facebook account or work with an agency who manages it for your company, this article will cover 5 of the most common mistakes or pitfalls all advertisers using Facebook’s platform need to be aware of. (more…)
By Bryan Walkey, CEO
Our agency has written extensively about how data, attribution and optimization have made Digital the greatest direct marketing medium of all time. Now, I would like to talk a little bit about how Digital has flipped the script on direct marketing creative. (more…)
By Rebecca Barr, Executive Vice President
When planning a new TV campaign, determining the best buy strategy to deliver maximum ROI is always the first nut to crack. If you are in the business of direct selling or lead generation, should you stick with a pure Direct Response strategy or focus on branding? Or can you do both? (more…)
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