DR INSIDER 2017-06-26T15:28:17+00:00


Get in the know – Direct Response advertising insights from our team of experts!

DRTV • Digital • Media Buying • Search • Social • Content Marketing

The Importance of Casting in DRTV

By Ryan Johnson, Creative Director

Finding the right fit for any job vacancy can be a costly and tricky endeavor and it’s no different when it comes to casting your DRTV commercial. Finding the right actors (talent) to convey your well-crafted message with conviction, sincerity and credibility is a key element in the success of any DRTV campaign. The following tips will help you prepare and navigate the world of casting with confidence, as you work towards your DRTV blockbuster.


Why Not All Digital is Direct Response

By Emma Ballard, Digital Account Manager

As digital budgets become bigger and bigger, networks and platforms – in their attempts to follow the money – will be offering new opportunities to advertisers, many of which will be more relevant to brand marketing and less appropriate for direct response. However, these tactics can and should be used to support a direct response strategy – and we’ve outlined how.


Changes in Direct Response TV

By Matt White, Senior Media Buyer/Planner

Unlike the crystal clear picture streaming through your favorite online service, the lines between traditional brand advertising and direct response have never been more blurred. Both, however, face the same challenges, in an ever-changing media landscape that evolves as fast as the devices we consume with. 


Changes to the Game – Decline in Traditional Response

By Chad MacKay, Senior Media Buyer/Planner

September 13th, 2017 marked a record for the Cleveland Indians, reaching 21 consecutive game wins – tying with the 1935 Chicago Cubs record and surpassing the 2002 American League record set by the Oakland Athletics, a team assembled by general manager Billy Beane using an analytical, evidence-based, sabermetric approach.


5 things NOT to do when running Facebook Ads

By Joe Fitzpatrick, Search Specialist

Wondering if Facebook is the right channel for your business? Trying to figure out why you aren’t seeing the results you expected?

Whether you manage a Facebook account or work with an agency who manages it for your company, this article will cover 5 of the most common mistakes or pitfalls all advertisers using Facebook’s platform need to be aware of. (more…)

Direct Response or Brand? No Need to Choose — You Can Do Both!

By Rebecca Barr, Executive Vice President

When planning a new TV campaign, determining the best buy strategy to deliver maximum ROI is always the first nut to crack. If you are in the business of direct selling or lead generation, should you stick with a pure Direct Response strategy or focus on branding? Or can you do both? (more…)

How to Up Conversions by Looking Past the Last Click

By Samantha Dimitriou, Search Specialist

Quick question — if you’re pouring big bucks into Facebook, YouTube, Instagram and other digital channels but virtually all your sales are coming through either Google Adwords (branded search) or direct traffic, do you: (more…)

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