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Direct Response advertising insights
from our team of experts!
By Michael Evert, VP of Data & Analytics
Over the last 15 years, big data has exploded in the media industry and new technologies have arisen to wrangle it in and help us illustrate the story it tells. I won’t bore you with the details on the emergence of open source technologies for distributed data storage like Hadoop or new programming languages like Pig, Hive or Python that are typically associated with analyzing “big data”. However this evolution in technology has led us to what we are about to experience – here is what’s trending in BI in 2018:
By Emma Ballard, Digital Account Manager
As digital budgets become bigger and bigger, networks and platforms – in their attempts to follow the money – will be offering new opportunities to advertisers, many of which will be more relevant to brand marketing and less appropriate for direct response. However, these tactics can and should be used to support a direct response strategy – and we’ve outlined how.
By Matt White, Senior Media Buyer/Planner
Unlike the crystal clear picture streaming through your favorite online service, the lines between traditional brand advertising and direct response have never been more blurred. Both, however, face the same challenges, in an ever-changing media landscape that evolves as fast as the devices we consume with.
By Chad MacKay, Senior Media Buyer/Planner
September 13th, 2017 marked a record for the Cleveland Indians, reaching 21 consecutive game wins – tying with the 1935 Chicago Cubs record and surpassing the 2002 American League record set by the Oakland Athletics, a team assembled by general manager Billy Beane using an analytical, evidence-based, sabermetric approach.
By Bryan Walkey, CEO
Our agency has written extensively about how data, attribution and optimization have made Digital the greatest direct marketing medium of all time. Now, I would like to talk a little bit about how Digital has flipped the script on direct marketing creative. (more…)
By Rebecca Barr, Executive Vice President
When planning a new TV campaign, determining the best buy strategy to deliver maximum ROI is always the first nut to crack. If you are in the business of direct selling or lead generation, should you stick with a pure Direct Response strategy or focus on branding? Or can you do both? (more…)
By Pippa Nutt, Chief Digital Officer
So you want to drive sales for a lower CPA than your TV ad buy, and you think YouTube is the place to be? Oh, and you want to use your existing commercial spot? Welcome to every client call over the last year, it’s like Grumpy Cat on replay. (more…)
By Samantha Dimitriou, Search Specialist
Quick question — if you’re pouring big bucks into Facebook, YouTube, Instagram and other digital channels but virtually all your sales are coming through either Google Adwords (branded search) or direct traffic, do you: (more…)
By Robert Ian French, Founder
I recently heard a well-known marketer comment that TV advertising is dead, they just haven’t buried the body yet. He was, pardon the pun, dead wrong. (more…)
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