With 30+ years of testing and analysis, our direct response television advertising campaigns combine the art of branding with the science of DR. We call it The Art & Science of the Sell. Most importantly, we deliver results. We create and manage impactful DRTV campaigns that help our clients grow their business and drive ROI.
Strategy – Planning, research, target market profiling, complete campaign development and implementation from the ground up.
Creative & Production – Creative development from initial concepts to scriptwriting, shooting and editing to delivery of your final short-form commercials and long-form infomercials. Our multi-language television creative and production capabilities include English, Spanish and French.
Media – DRTV media planning, buying, testing and optimization of short- and long-form media. Our media teams in our Chicago and Toronto offices provide cross-border expertise throughout North America, including being able to reach distinct cultural groups such as Quebec and French Canada, and the U.S. Hispanic population.
Reporting & Analytics – Comprehensive reporting and visualization with CoreDirect and Tableau, data management and campaign attribution and analysis.
Multi-Channel Integration – Full integration of our DRTV services with our digital advertising services or other marketing channels that our clients are utilizing in the marketplace.
Extensive track record of helping clients grow their business.
A deep understanding of the science of DR and the principles of brand.
An obsessive focus on research, data, attribution and analytics.
State-of-the-art technology and tools.
Personal, high-touch client service.
Northern Lights Direct are great people to work with – DR experts that personally care about our business and our success.
Lori Steiner, CAA
We create, produce and buy media for short- and long-form DRTV.
120, 60, 30, 15 and 10-second commercials and; 30 and 60-minute programs/infomercials.