We combine our expertise with the most advanced research, planning, buying and analytics tools in the industry to help manage our clients’ media campaigns. Our customized strategic approach to both DRTV and Digital media ensures unmatched efficiency and continuous optimization – resulting in better results for our clients.

With dedicated direct response media and data experts in our Chicago and Toronto offices, we ensure local, regional, national and international marketplace knowledge and insights across the U.S. and Canada. This expertise includes understanding the various demographics, cultural nuances and consumer behaviors of such distinct groups as the U.S. Hispanic population and Quebec and French Canada.

For international companies looking to market their products and services in the U.S. and Canada through direct response, we provide an easy one-stop shop solution. We have an extensive track record of helping international companies expand their business in the lucrative North American market.

Our Media advertising services

Strategy – Planning, audit, research, audience profiling, complete campaign development and implementation from the ground up.

Planning & Buying – Full DRTV and Digital media planning, buying, integration and optimization. Short-form and long-form DRTV, digital display, video, social, sponsored, paid, mobile, mobile in-app, native, email, programmatic and remarketing.

Paid Search – Campaign strategy, account set-up and full auditing capabilities, research, keyword mining and bidding matrix, ad copy development, ongoing campaign management and optimization.

Reporting & Analytics – Comprehensive reporting and visualization with CoreDirect, Google Analytics and Tableau, data management and campaign attribution and analysis.

Multi-Channel Integration – Full integration of our digital advertising services with our DRTV services plus any other marketing channels that our clients are utilizing in the marketplace.

Data, analysis, attribution and optimization. We can help you grow your business.

How we add value

  • Extensive track record of helping clients grow their business.

  • A deep understanding of the science of DR and the principles of brand.

  • An obsessive focus on research, data, attribution and analytics.

  • State-of-the-art technology and tools.

  • Personal, high-touch client service.

Northern Lights Direct is the best DR media agency out there!

Bob Doyle, Green Shield Canada

The Science of the Sell

Our media strategies, measurement and optimization combine the right people with the right technology.

We work with exceptional brands