DRTV

We specialize in brand-based direct response television —— DRTV.

With over 30 years of testing and analysis, our DRTV campaigns combine the art of branding with the science of DR. We call it The Art & Science of the Sell.

Most importantly, we deliver results.

We create and manage impactful DRTV campaigns for both the American and Canadian markets that help our clients grow their business.

Our core DRTV services include strategy, creative & production of commercials and infomercials, media planning, buying & optimization and reporting & analytics. We can fully integrate these with our digital services to create campaigns of unrivaled effectiveness.

Core DRTV Services

  • 120, 60, 30 and 15 second commercials
  • 30 and 60 minute programs / infomercials
Planning, competitive research, audience profiling, complete campaign development and execution from the ground up.
Creative development from initial strategy and concept development to scriptwriting, shooting and editing to delivery of your final short and long-form commercials and infomercials. English, Spanish and French language capabilities.
Full DRTV planning, buying, integration and optimization. Expert media teams in Chicago and Toronto uniquely covering the American and Canadian marketplaces.
Comprehensive reporting, analysis and recommendations plus attribution modelling and data mining.

Learn More:

  • Brand-or-Direct-response

Direct Response or Brand? No Need to Choose — You Can Do Both!

By Rebecca Barr Executive Vice President

When planning a new TV campaign, determining the best buy strategy to deliver maximum ROI is always the first nut to crack. If you are in the business of direct selling or lead generation, should you stick with a pure Direct Response strategy or focus on branding? Or can you do both?
[…]

  • Youtube logo on iPad screen

Digital Video: Digital’s Golden Child or the next Ninja Warrior Challenge?

By Pippa Nutt, Chief Digital Officer

So you want to drive sales for a lower CPA than your TV ad buy, and you think YouTube is the place to be? Oh, and you want to use your existing commercial spot? Welcome to every client call over the last year, it’s like Grumpy Cat on replay. […]

  • eCommerce-button

Why the Biggest E-Commerce Companies Advertise on TV

By Robert Ian French, Founder

I recently heard a well-known marketer comment that TV advertising is dead, they just haven’t buried the body yet. He was, pardon the pun, dead wrong. […]

2017 U.S. Direct Response Outlook: The Ever-Changing TV Ecosystem

By Rebecca Barr, Executive Vice President

‘Tis the season . . . oh wait, that was last month. Now is the time of abandoned New Year’s resolutions and […]

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