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Recent DRTV Campaigns

Click below to view our most recent Direct Response television campaigns.

Latest from the Blog

  • Brand-or-Direct-response

Direct Response or Brand? No Need to Choose — You Can Do Both!

By Rebecca Barr Executive Vice President

When planning a new TV campaign, determining the best buy strategy to deliver maximum ROI is always the first nut to crack. If you are in the business of direct selling or lead generation, should you stick with a pure Direct Response strategy or focus on branding? Or can you do both?
[…]

  • Youtube logo on iPad screen

Digital Video: Digital’s Golden Child or the next Ninja Warrior Challenge?

By Pippa Nutt, Chief Digital Officer

So you want to drive sales for a lower CPA than your TV ad buy, and you think YouTube is the place to be? Oh, and you want to use your existing commercial spot? Welcome to every client call over the last year, it’s like Grumpy Cat on replay. […]

  • conversion-attribution

How to Up Conversions by Looking Past the Last Click

By Samantha Dimitriou, Search Specialist

Quick question — if you’re pouring big bucks into Facebook, YouTube, Instagram and other digital channels but virtually all your sales are coming through either Google Adwords (branded search) or direct traffic, do you: […]

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Featured Blog Post

Millennials Don’t ‘Do’ Direct Response (and Other Lies)

By Robert Ian French, Founder

Wow! According to recent population data, Millennials have officially overtaken Baby Boomers as the largest living generation in North America.

Speaking as a direct marketer, this is great news.

But based on all the gibberish written about the difficulties of marketing to Millennials, it’s clear that most marketers don’t share my enthusiasm. Everywhere you turn, there are articles describing this cohort as being elusive, invisible, and reluctant anti-consumers.

I’ve read how they crave ‘experiences’ instead of ‘things’; that they leapfrog social media platforms without rhyme, reason or loyalty, and – my personal favorite – that they are immune to conventional advertising mediums.

I even heard one well-respected marketing professional (who shall remain anonymous) proclaim, “Millennials don’t do direct response!”

millennials-direct-response-other-lies

Nonsense. And here’s 3 reasons why:

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