Wondering if Facebook is the right channel for your business? Trying to figure out why you aren’t seeing the results you expected?
Whether you manage a Facebook account or work with an agency who manages it for your company, this article will cover 5 of the most common mistakes or pitfalls all advertisers using Facebook’s platform need to be aware of. […]
Our agency has written extensively about how data, attribution and optimization have made Digital the greatest direct marketing medium of all time. Now, I would like to talk a little bit about how Digital has flipped the script on direct marketing creative. […]
When planning a new TV campaign, determining the best buy strategy to deliver maximum ROI is always the first nut to crack. If you are in the business of direct selling or lead generation, should you stick with a pure Direct Response strategy or focus on branding? Or can you do both? […]
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