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UniRush DRTV Commercial
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  • Direct Response, Forecast

U.S. DRTV Media Marketplace 2016: A Look Ahead

By Rebecca Barr, Vice President, U.S. Media

Out with the old and in with the new… 2016, here we come! The ever-changing media landscape should make 2016 quite a ride for direct response advertising, so better buckle up!  […]

  • Man_FutureKey_REV

2016 Canadian Direct Response Outlook: Feast or Famine

By Pippa Nutt, Senior Vice President, Digital & Canadian Media

I always loathe the end of every year: end-of-year budget planning, winter business travel, and the dreaded reminder from our chirpy marketing department about submitting the New Year’s outlook […]

  • drtv, advertising, cowbell

DRTV Advertising: More Cowbell, Please!

By Anna Fowles, VP, Client Services

In the famous Saturday Night Live skit, when Will Ferrell enthusiastically bangs on a cowbell to Blue Oyster Cult’s song, Don’t Fear the Reaper, the call for “MORE COWBELL” became a part of our popular culture. […]

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