By Pippa Nutt, Sr. Vice President, Digital/Canadian Media & Partner
So you want to drive sales for a lower CPA than your TV ad buy, and you think YouTube is the place to be? Oh, and you want to use your existing commercial spot? Welcome to every client call over the last year, it’s like Grumpy Cat on replay.
I know it’s the fastest growing digital channel, and I know Justin Beiber has the most subscribers and Selena Gomez is the Queen of Instagram (what is wrong with the world?), but there are some things you need to know about digital video advertising before jumping head first into the well. […]