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Recent DRTV Campaigns

Click below to view our most recent Direct Response television campaigns.

Latest from the Blog

  • disruptive-big-idea-creative

‘Big Idea’ Creative Doesn’t Equal Big Sales

By Anna Fowles, Vice President, Client Services & Partner

If I had a dollar every time I heard someone talk about launching a ‘disruptive, Big-Idea’ marketing campaign, I’d fly to Italy for my pasta dinner tonight instead of making it at home.

Instead, I just cringe. Let me explain.
[…]

  • A guide to DRTV Media in the US and Canada: Part Two

Part Two: U.S. & Canadian DRTV Media – Unfiltered

By Jason Bohrer, Associate Media Director, U.S. and Jessica Muzzin, Associate Media Director, Canada

You’ve read Part One of our guide to DRTV Media in the U.S. and Canada. Now, our Associate Media Directors are back to take a deeper dive into the current and future trends affecting the media landscape. […]

  • direct-response-data-and-analytics

It’s All About the Data: Tips for DR Campaign Success

By Megan Downs, Data & Reporting Supervisor

When you’re considering launching a media campaign, you’re likely putting a lot of focus on the media plans, budget, and creative selections. And if you’re like most advertisers, you’re likely overlooking one of the most important elements of your campaign — the data! […]

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Featured Blog Post

Millennials Don’t ‘Do’ Direct Response (and Other Lies)

By Robert Ian French, President & Partner

Wow! According to recent population data, Millennials have officially overtaken Baby Boomers as the largest living generation in North America.

Speaking as a direct marketer, this is great news.

But based on all the gibberish written about the difficulties of marketing to Millennials, it’s clear that most marketers don’t share my enthusiasm. Everywhere you turn, there are articles describing this cohort as being elusive, invisible, and reluctant anti-consumers.

I’ve read how they crave ‘experiences’ instead of ‘things’; that they leapfrog social media platforms without rhyme, reason or loyalty, and – my personal favorite – that they are immune to conventional advertising mediums.

I even heard one well-respected marketing professional (who shall remain anonymous) proclaim, “Millennials don’t do direct response!”

millennials-direct-response-other-lies

Nonsense. And here’s 3 reasons why:

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