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We care. We deliver.

We offer brand-based direct response advertising solutions that grow your brand and drives results.



Our direct response digital marketing is focused exclusively on our clients’ ROI.



We create impactful DRTV campaigns that help our clients grow their business.



Our analytics-based approach to media ensures efficiency and continuous optimization.

We work with exceptional brands

Northern Lights Direct is the best direct response agency on the planet.

Abe Benitah, Comwave

We understand how to deliver you results.
We have an impressive track record helping companies grow their business. And we’re here to help you grow yours.
Lead Generation • Sales • Customer Acquisition • Drive to Retail

Latest from our blog – DR INSIDER

Facebook’s Algorithm Update and How it Affects your Campaign Performance

By Joseph Fitzpatrick, Digital Specialist

On January 11th 2018, Facebook CEO Mark Zuckerberg announced that there would be a new Facebook algorithm. As with every big announcement from Facebook or Google, there was the inevitable panic and prophecies of doom as advertisers and brands rushed to make sense of the news. Realistically, these updates really only end up affecting a small group of users, reducing the tornado of change to a draft of inconvenience. In this article we will give you the breakdown of what those inconveniences, if any, will be.


The Importance of Casting in DRTV

By Ryan Johnson, Creative Director

Finding the right fit for any job vacancy can be a costly and tricky endeavor and it’s no different when it comes to casting your DRTV commercial. Finding the right actors (talent) to convey your well-crafted message with conviction, sincerity and credibility is a key element in the success of any DRTV campaign. The following tips will help you prepare and navigate the world of casting with confidence, as you work towards your DRTV blockbuster.


Why Not All Digital is Direct Response

By Emma Ballard, Digital Account Manager

As digital budgets become bigger and bigger, networks and platforms – in their attempts to follow the money – will be offering new opportunities to advertisers, many of which will be more relevant to brand marketing and less appropriate for direct response. However, these tactics can and should be used to support a direct response strategy – and we’ve outlined how.


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