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Click below to view our most recent Direct Response television campaigns.

Latest from the Blog

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Why the Biggest E-Commerce Companies Advertise on TV

By Robert Ian French

I recently heard a well-known marketer comment that TV advertising is dead, they just haven’t buried the body yet. He was, pardon the pun, dead wrong. […]

2017 U.S. Direct Response Outlook: The Ever-Changing TV Ecosystem

By Rebecca Barr, Vice President, U.S. Media & Partner

‘Tis the season . . . oh wait, that was last month. Now is the time of abandoned New Year’s resolutions and […]

2017 Canadian Direct Response Outlook: The Toppling of an Empire

By Pippa Nutt, Sr. Vice President, Digital/Canadian Media & Partner

Video killed the radio star, digital killed magazines and newspapers, and guess what TV? You’re next. […]

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Featured Blog Post

Millennials Don’t ‘Do’ Direct Response (and Other Lies)

By Robert Ian French, President & Partner

Wow! According to recent population data, Millennials have officially overtaken Baby Boomers as the largest living generation in North America.

Speaking as a direct marketer, this is great news.

But based on all the gibberish written about the difficulties of marketing to Millennials, it’s clear that most marketers don’t share my enthusiasm. Everywhere you turn, there are articles describing this cohort as being elusive, invisible, and reluctant anti-consumers.

I’ve read how they crave ‘experiences’ instead of ‘things’; that they leapfrog social media platforms without rhyme, reason or loyalty, and – my personal favorite – that they are immune to conventional advertising mediums.

I even heard one well-respected marketing professional (who shall remain anonymous) proclaim, “Millennials don’t do direct response!”

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Nonsense. And here’s 3 reasons why:

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