Unlike the crystal clear picture streaming through your favorite online service, the lines between traditional brand advertising and direct response have never been more blurred. Both, however, face the same challenges, in an ever-changing media landscape that evolves as fast as the devices we consume with.
September 13th, 2017 marked a record for the Cleveland Indians, reaching 21 consecutive game wins – tying with the 1935 Chicago Cubs record and surpassing the 2002 American League record set by the Oakland Athletics, a team assembled by general manager Billy Beane using an analytical, evidence-based, sabermetric approach.
Wondering if Facebook is the right channel for your business? Trying to figure out why you aren’t seeing the results you expected?
Whether you manage a Facebook account or work with an agency who manages it for your company, this article will cover 5 of the most common mistakes or pitfalls all advertisers using Facebook’s platform need to be aware of. […]
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