Another season of Upfronts has come to an end. Canadian broadcasters made several high-profile announcements, from targeting advancements to rebrands and content acquisitions, but how much of it will be a game changer for DRTV? As we sought answers to this question at the 2018 Upfronts, below were our key takeaways.
This year’s crop of TV Upfronts followed patterns of recent years with demands for higher pricing, aggregation of the available media opportunities, and an increased emphasis on inclusivity. With what may seem like more for the same, for savvy marketers, there are certainly things to take away from the presentations.
The scandal surrounding Cambridge Analytica should not deter brands from advertising on Facebook. That’s not to say that Facebook isn’t in trouble—because it is. The company is currently being investigated by the Federal Trade Commission and the Facebook’s stock value has taken a hit. However, from the consumer and marketer side the impact of the fallout is limited.