Finding the right fit for any job vacancy can be a costly and tricky endeavor and it’s no different when it comes to casting your DRTV commercial. Finding the right actors (talent) to convey your well-crafted message with conviction, sincerity and credibility is a key element in the success of any DRTV campaign. The following tips will help you prepare and navigate the world of casting with confidence, as you work towards your DRTV blockbuster.
As digital budgets become bigger and bigger, networks and platforms – in their attempts to follow the money – will be offering new opportunities to advertisers, many of which will be more relevant to brand marketing and less appropriate for direct response. However, these tactics can and should be used to support a direct response strategy – and we’ve outlined how.
Unlike the crystal clear picture streaming through your favorite online service, the lines between traditional brand advertising and direct response have never been more blurred. Both, however, face the same challenges, in an ever-changing media landscape that evolves as fast as the devices we consume with.