Our agency has written extensively about how data, attribution and optimization have made Digital the greatest direct marketing medium of all time. Now, I would like to talk a little bit about how Digital has flipped the script on direct marketing creative. […]
When planning a new TV campaign, determining the best buy strategy to deliver maximum ROI is always the first nut to crack. If you are in the business of direct selling or lead generation, should you stick with a pure Direct Response strategy or focus on branding? Or can you do both? […]
So you want to drive sales for a lower CPA than your TV ad buy, and you think YouTube is the place to be? Oh, and you want to use your existing commercial spot? Welcome to every client call over the last year, it’s like Grumpy Cat on replay. […]
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