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Recent DRTV Campaigns

Click below to view our most recent Direct Response television campaigns.

Latest from the Blog

  • Youtube logo on iPad screen

Digital Video: Digital’s Golden Child or the next Ninja Warrior Challenge?

By Pippa Nutt, Sr. Vice President, Digital/Canadian Media & Partner

So you want to drive sales for a lower CPA than your TV ad buy, and you think YouTube is the place to be? Oh, and you want to use your existing commercial spot? Welcome to every client call over the last year, it’s like Grumpy Cat on replay.

I know it’s the fastest growing digital channel, and I know Justin Beiber has the most subscribers and Selena Gomez is the Queen of Instagram (what is wrong with the world?), but there are some things you need to know about digital video advertising before jumping head first into the well.  […]

  • conversion-attribution

How to Up Conversions by Looking Past the Last Click


By Samantha Dimitriou, Search Specialist

Quick question — if you’re pouring big bucks into Facebook, YouTube, Instagram and other digital channels but virtually all your sales are coming through either Google Adwords (branded search) or direct traffic, do you: […]

  • eCommerce-button

Why the Biggest E-Commerce Companies Advertise on TV

By Robert Ian French, President & Partner

I recently heard a well-known marketer comment that TV advertising is dead, they just haven’t buried the body yet. He was, pardon the pun, dead wrong. […]

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Featured Blog Post

Millennials Don’t ‘Do’ Direct Response (and Other Lies)

By Robert Ian French, President & Partner

Wow! According to recent population data, Millennials have officially overtaken Baby Boomers as the largest living generation in North America.

Speaking as a direct marketer, this is great news.

But based on all the gibberish written about the difficulties of marketing to Millennials, it’s clear that most marketers don’t share my enthusiasm. Everywhere you turn, there are articles describing this cohort as being elusive, invisible, and reluctant anti-consumers.

I’ve read how they crave ‘experiences’ instead of ‘things’; that they leapfrog social media platforms without rhyme, reason or loyalty, and – my personal favorite – that they are immune to conventional advertising mediums.

I even heard one well-respected marketing professional (who shall remain anonymous) proclaim, “Millennials don’t do direct response!”

millennials-direct-response-other-lies

Nonsense. And here’s 3 reasons why:

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