Media

Our detailed analytics-based approach to both DRTV and DR Digital media ensures unmatched efficiency and continuous optimization.

We are the only independent DR agency that seamlessly plans, buys and optimizes media campaigns in both the American and Canadian markets. We have dedicated market media experts in our Chicago and Toronto offices ensuring local, regional, national and international marketplace knowledge and insights. This expertise includes understanding the various demographic, cultural and consumer behavior nuances for such distinct groups as Quebec and French Canada and the U.S. Hispanic population.

Media Management

We provide full-service media capabilities for:

DRTV

  • Short-form: 120, 60, 30 and 15 second commercials
  • Long-form: 30 and 60 minute programs / infomercials

DR Digital

  • SEM – Search Engine Marketing
  • Display / banner ads – static and rich media
  • Advertorial and native content
  • SMO – Social Media Optimization
  • DAO – Digital Asset Optimization
  • In app
  • Mobile
  • E-blasts
  • Multivariate testing
  • Remarketing

 Core Services Include:

  • Strategy
  • Market and competitive research
  • Campaign audit
  • Planning and Buying
  • Testing matrix development
  • Versioning, station masters and traffic
  • Call center coordination
  • Real-time reporting and analytics
  • Attribution modeling
  • Multi-channel integration
  • Optimization

CAMPAIGN DEVELOPMENT

Planning, campaign audit, market and competitive research, audience profiling, complete campaign development and execution from the ground up.

PERFORMANCE FOCUSED

Full media planning, buying, integration and optimization. Short form, long form, traditional digital, programmatic direct, advertorial, native, email, mobile, in app, Facebook and YouTube.

MOST EFFICIENT DR CHANNEL

Campaign strategy, account set-up and full auditing capabilities, competitive research, keyword mining, ad copy development, ongoing campaign management and optimization.

TURNING ENGAGEMENT INTO SALES

Campaign integration, advertising (Facebook and YouTube), measurement and analysis.

EAT, LIVE, BREATHE DATA

Comprehensive reporting, analysis and recommendations plus attribution modelling and data mining.

RESULTS, RESULTS, RESULTS

Ongoing micro-media management, testing, responsive analysis and data-based strategies and implementation.

Learn More:

Three Ways Digital Has Changed the Rules of Direct Marketing Creative

By Bryan Walkey, CEO

Our agency has written extensively about how data, attribution and optimization have made Digital the greatest direct marketing medium of all time. Now, I would like to talk a little bit about how Digital has flipped the script on direct marketing creative.

[…]

  • Brand-or-Direct-response

Direct Response or Brand? No Need to Choose — You Can Do Both!

By Rebecca Barr Executive Vice President

When planning a new TV campaign, determining the best buy strategy to deliver maximum ROI is always the first nut to crack. If you are in the business of direct selling or lead generation, should you stick with a pure Direct Response strategy or focus on branding? Or can you do both?
[…]

  • Youtube logo on iPad screen

Digital Video: Digital’s Golden Child or the next Ninja Warrior Challenge?

By Pippa Nutt, Chief Digital Officer

So you want to drive sales for a lower CPA than your TV ad buy, and you think YouTube is the place to be? Oh, and you want to use your existing commercial spot? Welcome to every client call over the last year, it’s like Grumpy Cat on replay. […]

  • conversion-attribution

How to Up Conversions by Looking Past the Last Click

By Samantha Dimitriou, Search Specialist

Quick question — if you’re pouring big bucks into Facebook, YouTube, Instagram and other digital channels but virtually all your sales are coming through either Google Adwords (branded search) or direct traffic, do you: […]

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